La Perruche takes flight

The packaging has been modernized with a touch of elegance, while preserving the essential: a recipe that has remained unchanged for over a century. Whether you choose brown, white, or light sugar, the quality remains faithful to tradition. A symbol of unique expertise since 1890, La Perruche’s new visual identity transports you to the heart…

A sweet and surprising experience from Asia

Not familiar with mochi yet? These delicious Japanese treats are made from soft, chewy rice dough with a melt-in-the-mouth filling. Their unique texture and delicate flavor are winning over more and more food lovers around the world. Royal Family’s new Vanilla Cream and Peanut Butter varieties offer a generous and original take on this Asian…

The BN family has a new member

The famous smiling cookies beloved by French schoolchildren welcome a newcomer: BN Del’ice Cookie Dough. With no preservatives, artificial colors, or artificial flavors, these treats are even tastier after an hour in the freezer. This new addition enriches the BN range of chocolate- and strawberry-filled cookies. Our brands

Sumol celebrates its 70th anniversary!

To celebrate its 70th anniversary, Portugal’s iconic beverage is getting a makeover, with a new visual identity that’s iconic, timeless and exudes authenticity. The new logo is inspired by the brand’s original graphic heritage, and is based on two fundamental elements of its DNA: the sun and the capsule. The diagonal of color cut at…