To celebrate its 70th anniversary, Portugal’s iconic beverage is getting a makeover, with a new visual identity that’s iconic, timeless and exudes authenticity.

The new logo is inspired by the brand’s original graphic heritage, and is based on two fundamental elements of its DNA: the sun and the capsule. The diagonal of color cut at 54º is a tribute to the year of the brand’s creation, 1954, which now features in the new logo. This new identity brings a new energy to Sumol, more vibrant and even more refreshing, without ever losing the authenticity that characterizes it.